CUETS Chip Services and Program. What is a chip card? Why is Canada migrating to chip? What are the benefits of chip cards? Check out our chip FAQs for the answers to these questions and many more. CUETS Chip Services and Program With 25 years experience providing competitive card payment systems, CUETS is keenly aware of the ever-evolving nature of financial services. Chip cards will soon revolutionize the Canadian payments industry, and CUETS is ready for this marketplace shift. In addition to implementing and supporting chip technology for CUETS card products, we offer a suite of chip solutions and services that you can use in your own business environment without having to make significant technological and operational investments. To help you along the way, CUETS has its very own Chip Centre of Excellence™ which provides the expertise credit unions need to prepare for chip migration. From banking systems and networks, to ATMs, point-of-sale devices, and card products, our team of experts is ready to provide assistance by answering questions and helping credit unions capitalize on future opportunities offered by chip technology. Migrating to Chip Will Benefit Your Business: Continued access to payment systems - Meeting chip compliance deadlines gives you continued access to payment systems, such as Interac® Shared Cash Dispensing and Direct Payment services. Added security - Chip cards have unparalleled security features to protect cardholders and merchants against card fraud. Even though CUETS constantly monitors for fraud and provides solutions to protect cardholders, chip cards will make an already safe payments system even more secure into the future. Member confidence - Retain confidence and protect your reputation with members by providing them with flexible and secure payment systems. Competitive capabilities - Stay competitive with other financial institutions that offer chip-enabled products and services. Aside from enhanced security, chip cards will bring many benefits, such as convenience at point of sale, greater card acceptance worldwide, faster transactions with fewer failures and, in the future, the potential of having different payment options all on one card. Questions? Send us an e-mail at chip@cuets.ca, contact Celeste Geisbauer, Chip Communications Officer, at (306) 566-8153, or visit www.choicerewards.ca/chip for more information.